Production Analysis: Idea Synopsis Confirmed

The Hashtag Life

#THL

What is it?

  • A Transmedia Narrative distributed across popular social media platforms
  • Young adult drama series similar to those distributed on the television

Why?

  • The audience is already there – utilise it.
  • Browsing social media newsfeeds is a popular habit – put something there worth browsing
  • Raise/explore modern social networking issues, including social media conduct, cyber bullying, viral phenomenon.

How?

  • A control “Hub” in the style of one individual characters blogs with appropriate character profiles and links to social media page
  • A series of character profiles set up to look authentic and realistic on social media websites.
  • Audience can add the characters on Facebook and Twitter and get involved by comments and posts etc.
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