The Hashtag Life
What is it?
- A Transmedia Narrative distributed across popular social media platforms
- Young adult drama series similar to those distributed on the television
- The audience is already there – utilise it.
- Browsing social media newsfeeds is a popular habit – put something there worth browsing
- Raise/explore modern social networking issues, including social media conduct, cyber bullying, viral phenomenon.
- A control “Hub” in the style of one individual characters blogs with appropriate character profiles and links to social media page
- A series of character profiles set up to look authentic and realistic on social media websites.
- Audience can add the characters on Facebook and Twitter and get involved by comments and posts etc.