Audience Research: “Distracted: How hyper stimulation is making you smarter”

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In December 2013, Wired Magazine published this article  which summarise just how dependent people are becoming on technology, and how often they are checking it, browsing the internet and generally engaging with the technologies alongside everyday life. A point raised about the successes of interactive media really struck importance ….

“it triggers intermittent reinforcement, this well-known psychological mechanism by which whenever we’re presented by a system that irregularly rewards us, it’s really hard to pull ourselves away.”

In terms of getting an audience to engage with a story online – there must be some sort of “reward” ? I’m unsure what this could be… entertainment, educational, physical reward? hmm…

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