Pinning the concept down

1. What is the idea?

The Hash tag Life – Social Media meets Real World

A combination of interactive media artefacts, representing a conceptual study of social media usage, offering an insightful perspective on how it is impacting society

1. Glamourisation of lifestyle. The need to share everything, and the need to make like look better than it is.

2. Privacy – be careful what you share. Emotional attachment to social media profile, how audiences feel when they know someone is viewing their profile, selective viewing of our profiles – you wouldn’t say it in person so why say it online.

3. Online virtual reality in reality. What if we could see the conversations in real time in real life that people were having via technological devices?

2. Keywords

Social media audiences, story, reality, virtual reality, privacy, realism, visualisation, SM culture, art, digital art, technologies

3. What is innovative about my idea?

People do not tend to address the issues I wish to raise, and so with a fine art take on modern digital media, my project will exhibit the observations of social media audiences that will highlight just how connect we are becoming and the potential issues raised due to this.

4. Description of Audience

Heavy social media users, i.e. those with multiple social network accounts, regular up loaders, those interested in Internet usage and future technologies.

Bournemouth University Students at Talbot Campus – the visualisation will tell their story more specifically, however the overall concept will be applicable to general social media users.

5. Description of the cultural and industrial context and purpose of this project

Combining theory, knowledge and understanding of a given concept and audience, this project demonstrates my ability to observe a target audience, offer creative analysis, as well as interesting insight via stimulating content that will express imagination, innovation and exploration of a given media artefact that is social media culture.

There is continued debate about society’s increasing dependence on the internet as a whole and more specifically portable internet devices and social media networks. This project will demonstrate how the behaviour people have online is actually quite bizarre when contrasted within the real world space. This will highlight why having conversation with people in person and communicating via face to face communication systems still hold a high level of importance. It will accentuate that although we are all buried within our phones, tablets or laptops, participating in an online world and perhaps bypassing the real world – the real world is what we should appreciate and participate within. It will be eye opening in terms of audiences reflecting on their own usage and own time wasted/spent online. The idea of the “outside looking in” is relevant when imagine what I wish to portray and bringing about a physically visualisation of what actually goes on online and the emotional attachment that comes with this.

6. The technologies I will use are…

Portfolio Website – HTML5, PHP, CSS, JQUERY

Website content – Image, video, sound, developed using Photoshop, After Effects, information gathered via the Internet.

Exhibition – Projection of website content on larger scale, Installation, print materials

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