AUDIENCE RESEARCH

Online Survey 2: Pressure of Social Media

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Initial Idea Research

Accessing how active social media users engage with characters/people from television programs online via social networking sites:

primay research

 

Evidence would suggest that Twitter is going to be my main source of viewership, as research shows over 50% of people follow the character and people from their favourite programs on there. Surprisingly Facebook users do not tend to follow their favourite TV show characters, however I do still feel that this will be an important media outlet to ingage with. Instagram scored more highly than Facebook, however I feel that Instagram’s overall viewership is much smaller than Facebook or Twitter.

 

primary research2

 

In order to gain an active response from the required target audience, it is important to grab their attention. Here we can see that posts of photographs receive the most attention, closely followed by short video clips and written status’. This means that the main majority of my story will be distributed via these methods.

 

primary research 1

 

Here I can see that my target audience mainly engage with TV shows by watching them online at their own leisure. This is promising in that by trying to run a “show” purely across social media networks online I will be able to utilise this already online audience. I can also see that in order to gain viewership I must try to build up an emotional connection between viewer and character. I must meet the demand of the user whereby they care about the character and what is happening to them.

Sound Recognition Test

 

A collection of common media sounds have been collected in order to test if people recognise them, and to see the effect in which they have on them. This small test aims to consider how sound plays a key part in our connection to the online world.  This research hopes to reveal  whether the user feels more inclined to respond to a notification if they hear the sound, and if they keep hearing the sound.

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The decision to include a sound recognition text was to take a slightly different direction instead of just asking people outright how they feel about social media. This overcomes ideas that people will say what they think you want to hear. By proving or disproving that people were aware of theses social media sounds and what the meant meant that it did not matter if they were pro social media or anti social media, it meant that they were still aware of it and has still developed this idea that people are living simultaneously in a blurring online and offline world even if they are not prepared to admit it.

I feel like sounds will play a large part in the final project because, sound if used correctly can cause a range of psychological responses.

 

sounds

Focus Group

 

Key themes:

Everyone is aware of everyones else’s behaviour, such as “stalking”, “liking”, or “browsing” people therefore making it acceptable because “everybody else does it”. The idea that people are totally aware and in control of what they are doing online was common. The hashtag did make a difference when trying to decipher what people were trying to get at by their picture. This was interesting because it means the words are technically becoming just as important as the overall images, which kind of defeats the object of sharing a visual image and then needing somebody to read about to be able to fully understand it.

 

 

“I can now take selfies and not get bullied” (Hannah Beard, 22) … how social media protocol is changing.

Interviews

 

What is fascinating is how when you start to investigate what people think of social media, you cannot help but notice just how much it comes up in conversation. Its almost like social media has created this massive u-turn… It used to be a space to display stuff that happens in your everyday life. But now the stuff that happens on Facebook is becoming the hot topic of everyday life… so are people putting their lives on Facebook because they have a great life, or are they putting stuff on Facebook because they don’t but they want to feel like they do?

The video above is a small snippet of the key themes which arose after questioning a group of 18-25 year olds, i.e. “digital natives”, about their favourite social media channels. This idea of being “stalked” and being a “stalker” was reiterated through out, and the contradictory notions between older people asked compared the younger people asked was very interested. On the one hand some said they didn’t want to hear about the ins and outs of another persons life, but then others said that was what was great about it. It seems that Instagram is very much the social media of the minute, with Facebook and Twitter taken a back seat

Online Survey Results

Initial Idea Survey: Transmedia Storytelling

This survey successfully concluded how browse-ability on social media would be an appropriate method of distributing a transmedia narrative with it being popular for people to follow someone from a TV show. The biggest issue here is that there was always a previous reason as to why people began following public figures (i.e. celebs, actors, characters from a TV show) which raised concerns regarding how I could get a lot of people to follow my randomly created characters?

Online Survey 1 : How Social is Social Media?

To conclude the results from this survey, the main buzz words people thought of when trying to describe social media were attention seeking, obsessive and vain, and entertaining connecting and sharing. Key themes which emerged regarding the hash tag culture was that people were doing it to either gain popularity, for entertainment or “because other people did” which was actually a reoccurring theme that people were merely following the crowd and felt they were under peer pressure. A majority of people believed that others would definitely make assumptions about themselves from what they were viewing which in tern meant they did alter and manipulate what they portrayed online. In general however this point was summarised that users took a certain degree of care and thought of what went into their social media persona construction – however to say they intentionally manipulated themselves would be a bit too harsh. The reasons for this being that they knew themselves that they judged others therefore they felt it was only fair that they would expect to be judged. Social media, although criticised for disconnect social behaviour in real life, was described as being a great way to reconnect with old friends and distant relatives overcoming the physical barriers in place. This is reflective of how people can go anywhere in the world without actually leaving their bedroom if they did not want to. The success of certain social media has been down to its additionally functionality. The ability to plan and organise a large group of people was the most popular answer when discussing how users would feel if they were to delete it as this was what they would miss the most and would stop them from switching off.

 

Online Survey 2:  Social Media Pressures?

 

To conclude this survey demonstrates the psychological feelings users get when they receive are communicating with an online environment. This survey aimed to show how people felt pressured to review a notification straight away and given that a majority voted their level of frustration a 7/10 when they cannot view it, I would say this can be concluded as quite a high amount. A majority of people voted their level of happiness an 8/10 when they receive a notification and this reflects issues previously discussed regarding the uses and gratifications of social media.