audience study

Online Character Development: Facebook Users

1. The Tell Everything Bore – A constant update of day to day trivial things and a running commentary on their lives. Regularly Checking in.

2. The Self Promoter – posting achievements, or blog post links, or article you’ve written or competition you have won

3. The Friend Padder – One who has thousands of “friends” and feels the need to show off about it

4. The Town Crier – Posts about breaking events and news stories as if they are the first to have heard about it

5. The TMI-er – Too much information. See no boundaries regarding what to share and what not to share.

6. The Bad grammarian. Those who take digital speak to a whole new level and sounds ridiculous due to text speak

7. The Lurker – very rarely posting or updating but always very aware of what is going on online. Watching from afar without getting involved.

8. The Stalkers – tirelessly traipsing through pages and pages of profiles in order to find out the nitty gritty gossip or merely for their own amusement

9. The Chronic Inviter – “Support my cause”, “…invites you to play candy crush”, “sign my partition”, “do my survey” . They mean well but it can get very annoying.

10. The fearful user – has their profile on lock down, vets all friend requests and never likes anything.

 

http://socialmediatoday.com/socialbarrel/1646241/9-types-facebook-users-infographic

http://edition.cnn.com/2009/TECH/08/20/annoying.facebook.updaters/

 

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Online Character Development: Twitter Users

Types of Twitter User

1. The Egg. Every user starts Twitter life as an egg but many of those Twitter Eggs never hatch. Studies have shown that a quarter of Twitter users have never Tweeted. Some eggs may send a few tweets but then give it up and go quiet when they receive no responses

2. The Lurker. Studies have shown that 40% of uses logged in during a given month but did not tweet during this time. There is an overlap of eggs and lurkers, but lurkers tend to be active users just consuming news through the twitter feed without actively tweeting

3. Contester. Users who only really use there profile for the sole purpose of entering competitions or running promotions

4. Retweeter. Less confident Twitter users who only share other peoples posts. They may feel a bit daunted by the whole concept and struggle to let their true personality shine through

5. Bot. The non human twitter account posting automated tweets

6. #TeamFollowBack. Those wishing to embark upon world domination by having a most ridiculous amount of followers. Tweets include too many hashtags, particular ones encouraging a follow or a retweet. High number of followers and high number of followees.

7. Celebrity. Celebrities can include musicians, athletes, actors, the prime minister… anybody known by the masses. Celebrities have millions of followers and with have anything they post retweeted hundreds of times so they can use this influence to do good or purely for self promotion

8. Social Star/”Guru”. Those who have amassed a serious following on twitter and become pseudo celebrities online. Provide a string of content.

9. Business. Advertisers engaging with the world in a way not possibly before social media

10. The steady eddie’s. Core user base of Twitter. Some tweet, some don’t, but they are generally engaged and are essential to the success of twitter as they act as the main audience that advertisers are going to reach with their promoted tweets. Usually very socially engaging on a regular bases with all types of users.

 

 

http://socialmediatoday.com/minterdial/1781106/who-follow-twitter-cartography-types-twitter-profiles-and-users