Early Ideas

Character Development

goodquoteBack to the original concept of my character Sophe “The Online Lurker” , somebody who views social networks but doesn’t post herself, really got me thinking. So far my time constraints and audience engagement has put me off following through with this idea, however I feel like it could still be possible. This quote got nearly 7500 likes on Instagram so is obviously something a lot of people relate too. I think from now I really need to develop the character of Sophe and tell her story as somebody who feels a bit overlooked in terms of the social circle of life.

Production Analysis: Methodologies

The dreaded Pitch Presentation…. 15 minutes of solid pressure to sell The Hashtag Life to my production tutors.

Here are the demonstrations videos that I used to portray the way in which THL is carried out and how the audience is required to have specific purposeful engagement.

I apologise the quality isn’t great and my voice over is massively whiney… The video is also a little slow in places.

What I learned from my presentation pitch was to include target audience responses in perhaps the form of a videoed interview recording peoples thoughts and ideas and how they think it will work in the real world. The target audience for THL is 20 something year olds and I know my tutors who I pitched too were definitely not 20 somethings (no offence meant).

Production Analysis: Idea Synopsis Confirmed

The Hashtag Life


What is it?

  • A Transmedia Narrative distributed across popular social media platforms
  • Young adult drama series similar to those distributed on the television


  • The audience is already there – utilise it.
  • Browsing social media newsfeeds is a popular habit – put something there worth browsing
  • Raise/explore modern social networking issues, including social media conduct, cyber bullying, viral phenomenon.


  • A control “Hub” in the style of one individual characters blogs with appropriate character profiles and links to social media page
  • A series of character profiles set up to look authentic and realistic on social media websites.
  • Audience can add the characters on Facebook and Twitter and get involved by comments and posts etc.

Production Analysis: Idea Generation

Since our seminar last Tuesday I have gone away and done a week of researching potential project ideas. I have made some steps closer to what I want to do, however I am still struggling a great deal…
So far I have narrowed my thought processes down to:
1. Creating a artificial reality game that would involve player/user/viewer participation to navigate the direction of a story. By using blogs, video, maps, photographs to delivery clues to the audience.
2. Social Online Installation. Creating some sort of hosting library of images to record the processes of a social experiment or area of social interest –  again relying on user generated content.

3.  I really appreciate art in the real world, and would love to produce something that would celebrate it.  (http://www.sketchbookproject.com/ , http://foundty.pe/ , http://www.banksy.co.uk/ ) . My research has concluded that a handwritten note, a scribbled drawing, a little sketch or letter, has more meaning than an email or tweet. So perhaps something to showcase our old-school creativity with pen paper. The idea of “book crossing” (where someone leaves a book in a public place with a message inside to read the book and upload their thoughts online and to pass it on) but with a sketchbook was also an idea, as this would make the tracked journey of the book more interesting (a living/physical network in the real world recorded online). The images would then create like an online doodle book, with uploaded pictures taken of peoples sketches, for people to view freely at their leisure in the hope to come across something profound/inspiring.

Why do people engage so intently with social media?

The psychology behind why social networking and social media is so powerful and is something of real interest to me, and after participating in discussion groups this week it has fascinated me listening to the reasons why people engage with this “real” constructed reality online. I would quite like to focus on one specific thing and display it in a way to make people think about what technology has done to us. This idea is something I am not sure truly qualifies as a graduate project? However I did find a Project brief template in which I think justifies that it could be. This idea could explore the idea of the “selfie” craze, or engage with whether people would be more honest about something if it were to be anonymous, or was to have a short, restricted amount of air time (such as the Snapchat app phenomenon)
My biggest problem is that any ideas I come up with lack incentive for the user to engage with it?
I am very aware that time is running away with me, but pinning down a specific path to take is proving very difficult…