Idea Development

Linear to Multi Narrative Design

Linear Narrative

 

 

Multiple Overlapping narrative Design.

 

SITE5

 

So imagine the user is greeted by a strange selection of images. They begin clicking on them and pop ups start happing. People don’t like pop ups… they make them feel uneasy and annoyed. This is how an emotive response will be gained.

SITE3

 

 

So as the view beginning to click and interact, opening and closing the pop ups, they begin to recognise things a little more and begin to make the tie between everything and find the connecting similarity.

SITE2

 

They may decide to close and open them one by one, or open them all at the same time, or leave some playing. The build up of noise and page traffic and general mash up of images that all represent something unique to do with social media not only tell a story in their own right but tell the story as a whole with the bizarre and unnatural layout on the page.

 

 

 

SITE1

Initial 3D layering narrative design ideas. The element of confusion is a good thing – its representative of the complicated lives led online and off. The noise and sounds, and recognisable things will make the user either want to interact to make it stop or interact to make it carry on and to see more. By using the interactive function as well, with the webcam plugin and the speech plugin I think the overall concept will get across and will “be the story”.

Production Analysis: Idea Summary

Take 1. Transmedia Narrative carried out via Social Media Networks

 

The initial Pitch Idea was to carry out a fictional story distributed via online characters telling their section of the story on their personal profile page, either on Facebook, Twitter, You Tube or WordPress blog. Initial interest was very high with the Facebook “like” page for The Hashtag Life receiving 104 “likes” across the first three days. This idea was tapping into people’s browse-ability… having carried out audience research regarding their interest in following celebrities online and scrolling various news feeds to pass the time of day, I thought it would be relatively simple to give them something worth browsing for, and give them a story to follow. However, content creation and a narrative strong enough to maintain interest and engagement was just not possible as along with brows-ability came boredom and the need for something new and exciting. One thing I have learnt is that “fads” on social media come in have their moment and then go again just as quick. This led to the second idea, which focused more on making people on social media “be the story” themselves.

 

 

Take 2. Interactive Visual Linear Narrative

 

An interactive visual narrative, which engaged with the user more directly, still had the same themes as the previous idea as it still wanted to connect with an audience who could put themselves within the story. The three areas of interest to depict were; what would conversations on social media sound like if they were actually spoken in real life and would people ever say what they feel brave/bold enough to write on social media, how pictures are used to give a false impression of real life, making life in the online world look much more glamorous and the sociologically/psychological effects and processes each and every member of a social network goes through when viewing or uploaded pictures of themselves and other people. Each of these three concepts came under the overall umbrella of the blurring line between online and offline life and how people could engage with a narrative that addressed them. The main issue faced with this is the display method. Although the concept ideas are all to do with the same thing they are very difficult to express in a linear narrative that’s strong enough to tie them altogether and make them flow in an appropriate way that wouln’t make them seem cheap or stereotypical. By trying to display them in a chronological order via a linear click through, the point was just lost and instead the user was left feeling confused and unsure and it was easily forgettable. The stand-alone products themselves were much stronger and the finer details more obvious when displayed more subtly, something, which happened organically when, viewed separately. So this meant for a display rethink, which led to idea 3.

 

Take 3. Interactive Concept Visualisation

 

Idea 3 still focuses on the themes, ideas and content included in idea 2, however the structuring of the narrative has been changed. Instead of forcing a direct pathway through the information and forcing the user to understand and relate to what I am trying to make them connect with, I am allowing for the ideas to emerge more naturally. This in turn represents the whole overall process of the idea itself and how it came to emerge making me quite annoyed at myself for not realising this sooner! By pushing the ideas upon people in idea 2, they lost credibility; it was poorly designed therefore making it look tacky and overall looked very pointless and amateur. This method of display and adopting a more artistic approach is much butter understood by the user and much clearer. This way the project will stand as a conceptual artefact within its own right and encourage the viewer/user to really reflect on their own personal use of social media and their own engagement with it and how they allow for themselves to be viewed as well as how they view others, questioning all aspects of the project concepts. The decision to use a 3D gallery viewer with interlaced video, sound and image, as well as 2 user installations, which required direct users, input, the overall design was stronger and more engaging. The 3D gallery was instantly more engaging because it is something fresh and different from average web pages and reflected my own more personal “artistic scrap book type” style

Life through the eyes of your Mobile Internet device…

  popes

Are we truly enjoying the moment if our main concern is getting a picture for our Instagram, checking in on Facebook or Tweeting about how much we are having a great time?   

2013CameraPhonesPA-12884776310713

This image is great at reflecting how social media and real life are overlapping… We are watching events that meant to be felt as well as listening to and seen, however if were too engrossed in our internet devices then are we actually living real life to its full potential? Are Camera Phones Making Memories Or Ruining Gigs? The article Should mobile phones be banned from gigs? sums up how they are effecting human interaction for the negative and whether it would be better to put a stop to it. When looking at these images – I don’t know about you but I just want to scream “PUT YOUR PHONE DOWN AND JUST ENJOY IT!”. Plus theres nothing worse when someone in front of you has their phone out and blocks your view!!

mobiles

Breaking News #ConversationCrisis

My main focus is to get whoever interacts with this project to reflect upon their own usage, their own dependance and there own behaviour online. This is the first video I have created for the project and it aims to win the audiences attention straight away, and be believable.  I feel this little video in itself done this because it shows how our smart phones are glued to our hands, even when they really shouldn’t be – for example in the middle of a sports game?! This video aims to poke fun at the fact that were all more engaged with what is going on online than we are with each other and the space around us.

The video itself gave me the perfect opportunity to develop my personal skills in scriptwriting, storyboarding, videoing and editing, something I was a little out of practice with.

 

IMG_6743 IMG_6744

I recruited the help of BA Multimedia Journalism final year student and good friend of mine, Jessica Long, to help out with the news feature. Playing the role of stern and serious news reader, Jess did a great job and was a great help in terms of bringing her journalism experience to the table, which enabled us to strengthen the script and ensure the feature was edited appropriately to fit the new feature format. Alongside my collaboration with Dom White from Computing, Jess is my second cross course collaborative partner. Again I feel this has really helped my personal development and extended my skills because instead of getting somebody else to do the work for me, I am learning from them and working with them and broadening my own skills. This is so important for someone who lacks solid direction in terms of a career path so I feel this was a good decision.

IMG_6755 IMG_6756

 

 

Overall, I am happy with the final product of this mini vid. However, the quality didn’t export quite as good as I expected which is something I need to look at for future video pieces. The sound as well wasn’t as clear as it could have been – ideally I would have redone this however time constraints just wouldn’t allow for it at this time. By doing this shorter video, I was able to overcome aspects of the problem I had faced with the previous idea which had been creating a narrative that was strong and engaging.

The editing software I used was After Effects and then Premiere Pro. Both programmes I have had totally minimal experience with however I feel I got the hang of them both quite quickly. The exporting process of videos however I need to look into, particular with regards to what channel I use to upload them to a web site portfolio page because an large embedded file will be difficult and slow to load and YouTube has its own readjusting thing it does to videos? ….

 

 

Production Analysis: Technical

carousel-gif

The technical aspect of my project requires me to create a totally immersive experience for the user. I still want to tie in my very very initial idea that I pitched back in November and this means utilising social media channels to distribute my project…..

This is why I am creating a series of videos, all linked together in a network, the network has different path options determined by the user. All of the video will be hosted on the YouTube channel I have specifically set up for this piece of work. The individual videos will have links at the end of each one for the user to decide what path to take through the experience and what video they will watch next by clicking on the link.

The video will also be uploaded to The Hashtag Life portfolio website. http://www.untagme.co.uk where there will be some background information and some fun codey stuff  (yes I am attempting tricky codey stuff! I’ve even learnt what API means and everything, plus I am registered as a Twitter developer so thats got to mean something! 🙂 …) . This will involve imaging tweets out loud for the users to engage to see just how bizarre twitter in real life would actually be.

This in turn not only will this improve my HTML, CSS, PHP and Java knowledge and understanding immensely, but will also allow me to focus on my main interest for the future which is to work with video design and photography. This project will allow me to polish my expertise in Adobe After Effects, Premiere Pro, Photoshop and Illustrator, all of which are going to be useful for career choices after uni.

Production Analysis: Idea

The #Life is an Interactive Visual Design project, displaying the conseptualisation of social media in real life. Drawing upon common themes and opinions surrounding social media, it invites you to open your eyes wide and take a step back from something you are already seeing everywhere you look and to confront the idea that physical reality and a life lived online are beginning to blur. With a majority of the real world now logging in online, whether you are actively a part of it or not… you have heard of it, you are talking about it and it is undeniable that you can get away from it

The development of the idea has grown from the initial idea of the transmedia story initially pitched. This development of the project has grown from time, and commitment constraints faced by producing enough content and enough user engagement for the original story and more importantly the struggle to record the process for hand in due to it being live. I found it difficult to create a story strong enough to get across the issues and points I was trying to raise, and so by doing it this way instead the points become the piece themselves. Using already available online stories to create one overall “story” overcomes issues previously stated and allows the audience to essentially  ”be the story” because of the reflective response it aims to acheive. Although less interactive, I still feel this way will stand as a conceptual artefact within its own right and encourage the viewer/user to really reflect on their own personal use of social media and their own engagement with it and how they allow for themselves to be viewed as well as how they view others, as well as questioning the future of communication.

 

Life behind the social media posts.

photo

 

This quotation of the meaning of the word “sonder” summed up quite nicely what this project aims to represent. The life behind what we initially see. Taking Instagram pictures, Facebook posts, Tweets, and looking at how they combine to create an overview of the lives we lead raises the question of how the media is allowing for us to glamourise our own lives… what we see online is far from what we see in real life. This portfolio collection will show the contrast.

sonder

Pinning the concept down

1. What is the idea?

The Hash tag Life – Social Media meets Real World

A combination of interactive media artefacts, representing a conceptual study of social media usage, offering an insightful perspective on how it is impacting society

1. Glamourisation of lifestyle. The need to share everything, and the need to make like look better than it is.

2. Privacy – be careful what you share. Emotional attachment to social media profile, how audiences feel when they know someone is viewing their profile, selective viewing of our profiles – you wouldn’t say it in person so why say it online.

3. Online virtual reality in reality. What if we could see the conversations in real time in real life that people were having via technological devices?

2. Keywords

Social media audiences, story, reality, virtual reality, privacy, realism, visualisation, SM culture, art, digital art, technologies

3. What is innovative about my idea?

People do not tend to address the issues I wish to raise, and so with a fine art take on modern digital media, my project will exhibit the observations of social media audiences that will highlight just how connect we are becoming and the potential issues raised due to this.

4. Description of Audience

Heavy social media users, i.e. those with multiple social network accounts, regular up loaders, those interested in Internet usage and future technologies.

Bournemouth University Students at Talbot Campus – the visualisation will tell their story more specifically, however the overall concept will be applicable to general social media users.

5. Description of the cultural and industrial context and purpose of this project

Combining theory, knowledge and understanding of a given concept and audience, this project demonstrates my ability to observe a target audience, offer creative analysis, as well as interesting insight via stimulating content that will express imagination, innovation and exploration of a given media artefact that is social media culture.

There is continued debate about society’s increasing dependence on the internet as a whole and more specifically portable internet devices and social media networks. This project will demonstrate how the behaviour people have online is actually quite bizarre when contrasted within the real world space. This will highlight why having conversation with people in person and communicating via face to face communication systems still hold a high level of importance. It will accentuate that although we are all buried within our phones, tablets or laptops, participating in an online world and perhaps bypassing the real world – the real world is what we should appreciate and participate within. It will be eye opening in terms of audiences reflecting on their own usage and own time wasted/spent online. The idea of the “outside looking in” is relevant when imagine what I wish to portray and bringing about a physically visualisation of what actually goes on online and the emotional attachment that comes with this.

6. The technologies I will use are…

Portfolio Website – HTML5, PHP, CSS, JQUERY

Website content – Image, video, sound, developed using Photoshop, After Effects, information gathered via the Internet.

Exhibition – Projection of website content on larger scale, Installation, print materials