methodology

Breaking News #ConversationCrisis

My main focus is to get whoever interacts with this project to reflect upon their own usage, their own dependance and there own behaviour online. This is the first video I have created for the project and it aims to win the audiences attention straight away, and be believable.  I feel this little video in itself done this because it shows how our smart phones are glued to our hands, even when they really shouldn’t be – for example in the middle of a sports game?! This video aims to poke fun at the fact that were all more engaged with what is going on online than we are with each other and the space around us.

The video itself gave me the perfect opportunity to develop my personal skills in scriptwriting, storyboarding, videoing and editing, something I was a little out of practice with.

 

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I recruited the help of BA Multimedia Journalism final year student and good friend of mine, Jessica Long, to help out with the news feature. Playing the role of stern and serious news reader, Jess did a great job and was a great help in terms of bringing her journalism experience to the table, which enabled us to strengthen the script and ensure the feature was edited appropriately to fit the new feature format. Alongside my collaboration with Dom White from Computing, Jess is my second cross course collaborative partner. Again I feel this has really helped my personal development and extended my skills because instead of getting somebody else to do the work for me, I am learning from them and working with them and broadening my own skills. This is so important for someone who lacks solid direction in terms of a career path so I feel this was a good decision.

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Overall, I am happy with the final product of this mini vid. However, the quality didn’t export quite as good as I expected which is something I need to look at for future video pieces. The sound as well wasn’t as clear as it could have been – ideally I would have redone this however time constraints just wouldn’t allow for it at this time. By doing this shorter video, I was able to overcome aspects of the problem I had faced with the previous idea which had been creating a narrative that was strong and engaging.

The editing software I used was After Effects and then Premiere Pro. Both programmes I have had totally minimal experience with however I feel I got the hang of them both quite quickly. The exporting process of videos however I need to look into, particular with regards to what channel I use to upload them to a web site portfolio page because an large embedded file will be difficult and slow to load and YouTube has its own readjusting thing it does to videos? ….

 

 

Production Analysis: Methodologies

The dreaded Pitch Presentation…. 15 minutes of solid pressure to sell The Hashtag Life to my production tutors.

Here are the demonstrations videos that I used to portray the way in which THL is carried out and how the audience is required to have specific purposeful engagement.

I apologise the quality isn’t great and my voice over is massively whiney… The video is also a little slow in places.

What I learned from my presentation pitch was to include target audience responses in perhaps the form of a videoed interview recording peoples thoughts and ideas and how they think it will work in the real world. The target audience for THL is 20 something year olds and I know my tutors who I pitched too were definitely not 20 somethings (no offence meant).

Methodology and Technology

Technologies which can be utilised to create a fictional environment online:

  • Google Analytics to assess where the main viewership is coming from – to better utilise audience participation and interest.
  • Webcam?
  • Facebook and Twitter Accounts
  • Creation of the main “Hub” to include a live twitter feed of story direction – blog style of one of the fictional characters
  • Photo and video editing to generate content to move the story along and engage with audience viewers
  • Design and Set up a “hub” website using knowledge of HTML and CSS
  • Plot key events to include in the script
  • Develop a The Hashtag Life THL  logo and visual branding
  • Prototype mind map – show core functionality.
  • Create Production schedule – launch dates?
  •  Final delivery method
  • Research/Audience
  • Facility requirements – how can I record this process if it live?

Production Analysis: Idea Synopsis Confirmed

The Hashtag Life

#THL

What is it?

  • A Transmedia Narrative distributed across popular social media platforms
  • Young adult drama series similar to those distributed on the television

Why?

  • The audience is already there – utilise it.
  • Browsing social media newsfeeds is a popular habit – put something there worth browsing
  • Raise/explore modern social networking issues, including social media conduct, cyber bullying, viral phenomenon.

How?

  • A control “Hub” in the style of one individual characters blogs with appropriate character profiles and links to social media page
  • A series of character profiles set up to look authentic and realistic on social media websites.
  • Audience can add the characters on Facebook and Twitter and get involved by comments and posts etc.