Research

Online Survey 2: Pressure of Social Media

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Initial Idea Research

Accessing how active social media users engage with characters/people from television programs online via social networking sites:

primay research

 

Evidence would suggest that Twitter is going to be my main source of viewership, as research shows over 50% of people follow the character and people from their favourite programs on there. Surprisingly Facebook users do not tend to follow their favourite TV show characters, however I do still feel that this will be an important media outlet to ingage with. Instagram scored more highly than Facebook, however I feel that Instagram’s overall viewership is much smaller than Facebook or Twitter.

 

primary research2

 

In order to gain an active response from the required target audience, it is important to grab their attention. Here we can see that posts of photographs receive the most attention, closely followed by short video clips and written status’. This means that the main majority of my story will be distributed via these methods.

 

primary research 1

 

Here I can see that my target audience mainly engage with TV shows by watching them online at their own leisure. This is promising in that by trying to run a “show” purely across social media networks online I will be able to utilise this already online audience. I can also see that in order to gain viewership I must try to build up an emotional connection between viewer and character. I must meet the demand of the user whereby they care about the character and what is happening to them.

Sound Recognition Test

 

A collection of common media sounds have been collected in order to test if people recognise them, and to see the effect in which they have on them. This small test aims to consider how sound plays a key part in our connection to the online world.  This research hopes to reveal  whether the user feels more inclined to respond to a notification if they hear the sound, and if they keep hearing the sound.

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The decision to include a sound recognition text was to take a slightly different direction instead of just asking people outright how they feel about social media. This overcomes ideas that people will say what they think you want to hear. By proving or disproving that people were aware of theses social media sounds and what the meant meant that it did not matter if they were pro social media or anti social media, it meant that they were still aware of it and has still developed this idea that people are living simultaneously in a blurring online and offline world even if they are not prepared to admit it.

I feel like sounds will play a large part in the final project because, sound if used correctly can cause a range of psychological responses.

 

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Breaking News #ConversationCrisis

My main focus is to get whoever interacts with this project to reflect upon their own usage, their own dependance and there own behaviour online. This is the first video I have created for the project and it aims to win the audiences attention straight away, and be believable.  I feel this little video in itself done this because it shows how our smart phones are glued to our hands, even when they really shouldn’t be – for example in the middle of a sports game?! This video aims to poke fun at the fact that were all more engaged with what is going on online than we are with each other and the space around us.

The video itself gave me the perfect opportunity to develop my personal skills in scriptwriting, storyboarding, videoing and editing, something I was a little out of practice with.

 

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I recruited the help of BA Multimedia Journalism final year student and good friend of mine, Jessica Long, to help out with the news feature. Playing the role of stern and serious news reader, Jess did a great job and was a great help in terms of bringing her journalism experience to the table, which enabled us to strengthen the script and ensure the feature was edited appropriately to fit the new feature format. Alongside my collaboration with Dom White from Computing, Jess is my second cross course collaborative partner. Again I feel this has really helped my personal development and extended my skills because instead of getting somebody else to do the work for me, I am learning from them and working with them and broadening my own skills. This is so important for someone who lacks solid direction in terms of a career path so I feel this was a good decision.

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Overall, I am happy with the final product of this mini vid. However, the quality didn’t export quite as good as I expected which is something I need to look at for future video pieces. The sound as well wasn’t as clear as it could have been – ideally I would have redone this however time constraints just wouldn’t allow for it at this time. By doing this shorter video, I was able to overcome aspects of the problem I had faced with the previous idea which had been creating a narrative that was strong and engaging.

The editing software I used was After Effects and then Premiere Pro. Both programmes I have had totally minimal experience with however I feel I got the hang of them both quite quickly. The exporting process of videos however I need to look into, particular with regards to what channel I use to upload them to a web site portfolio page because an large embedded file will be difficult and slow to load and YouTube has its own readjusting thing it does to videos? ….

 

 

Life behind the social media posts.

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This quotation of the meaning of the word “sonder” summed up quite nicely what this project aims to represent. The life behind what we initially see. Taking Instagram pictures, Facebook posts, Tweets, and looking at how they combine to create an overview of the lives we lead raises the question of how the media is allowing for us to glamourise our own lives… what we see online is far from what we see in real life. This portfolio collection will show the contrast.

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Online meets Offline: What if we could hear tweets/posts?

There is an ongoing debate that social media is becoming more and more anti-social. With people glued to their smartphones and being contactable 24/7. People are so caught up in having a relationship with with their social media outlets, they are letting the real world bypass them.

These clips taken from Bruce Almighty (2003), directed by Tom Shadyc, distributed by Universal Pictures demonstrate feature Bruce, played by Jim Carey, struggling to cope with the amount of prayers he can hear. In the film, Bruce has been given the powers of being God, by the man himself, played by Morgan Freeman, which is why he can now hear peoples prayers within a 50 mile radius. Prayers are usually thoughts or private mutterings and meant for only god himself. This got me thinking, what if we could hear tweets, or posts or messages or emails. This is reflective of my tutor’s analogy of Twitter – that its just a bunch of people acting like seagulls standing on a rock and shouting and that the words don’t mean anything and they just end up getting blurred together for mass viewing but are not for communicative purposes.

(Clip taken from Finding Nemo (2003), directed by Andy Stanton, produced by Walt Disney Pictures)

…back to Bruce Almighty.

This clip demonstrates how social uncomfortable hearing the prayers is making Bruce. He cannot cope with the situation he is in and needs to take a break…this could be something we have all experienced where we have become to indulgent in our social media behaviour, particularly amongst procrastinating students who will often say “I am so bored of distracting myself on Facebook”.

This clip was perfect for demonstrating just how ridiculous the world would be if tweets or posts or whatever anyone shares online was actually a physical object in a physical space in an offline world. The sheer quantity is ridiculous. What I like about this however, is how it makes you question the importance of what people post… would people post online as much as they do if what they were posting was an actual object? For example, Bournemouth University, if they actually had a physical wall to represent a Facebook wall – how many people would actually write something on it for the rest of the study body to see? Again, this highlights how silly sharing online would actually seem to be if it were in the real world. For example, you would not walk down the street in the morning and shout to the nearest stranger “I HAD PORRIDGE THIS MORNING FOR BREAKFAST AND IT WAS FANTASTIC #readyfortheday “.

Going back to the idea of a joiner image building a physical picture of an environment whereby it was represented as how it was talked about online, instead of just the physical object that it is, is an exciting idea to be moving forward with.

Research: Short Film ‘The Anti-Social Network’

The description:

Written & Directed by Shae-Lee Shackleford

The Anti-Social Network is a comedic short film about a social media addict named Lucas (played by Sam Mac). He is so consumed, the boundaries between his real life and his virtual reality are obsolete. A chance meeting with a girl named Leila (played by Shae-Lee Shackleford) forces him to come to grips with the ultimate paradox.

The Anti-Social Network was written, directed and produced by Shae-Lee Shackleford. She created the film to be a humorous observation of the social media driven world we live in. The film is aimed to ‘poke’ fun at is the obsession we have with online interaction, sometimes to the detriment of our real everyday lives and relationships

The film also features appearances by Matt Doran and Natarsha Belling and the soundtrack includes Australian artist the Flight Facilities, Art vs Science, Mitzi and Justice Crew.

Instagram: shaeleeshack
Twitter: @ShaeLeeShack

This film was simple and a bit cheesey, but fantastic at combining elements of Facebook and the real world relationships we have grown to form with other people. The interactions online and offline are depicted with key, recognisable notifications that the viewer (if they are a Facebook user) is familiar with. Combining comedy and entertainment value, the growing dependance on social media is portrayed really well.  This is relevant when assessing my own script for my own story to get across a powerful message, and offers ideas about combining real world and online world communications and imagery.

Another up and coming film idea by the same creator is Socially Awkward Media

Another great way to depict the real life social effects that online social media has had offline.

Content Development: BE the Story*

Content generation that is engaging is a problem!!

Creating something that is enough to hold somebodies attention as well as incorporating interactivity and anonymity is very difficult!!

How about if people generated their own story?! Like the Arcade Fire Music Video  where the viewer is meant to visualise themselves within the story, and likewise with Take this Lollipop , it was people putting themselves in the story that had the effect and kept them engaged.

This blog by script writer and blogger, Declan Dineen, reflects my interest in potentially position real people’s story in some kind of unified story dependant on place, time…

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Additionally, I think augmented reality blurring with actually reality, by a story taking place within a known environment would hold audience attention. For example, if Bournemouth Uni was the setting, then BU students would be interested surely?

Ideas coming to mind:

– Crazes that go viral – how can I make a story go viral?

– How can I get people involved to share the story?

– Passing on a message/good deed/ section of the story? Almost like chinese whispers?

 

 

Audience Research: “Distracted: How hyper stimulation is making you smarter”

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In December 2013, Wired Magazine published this article  which summarise just how dependent people are becoming on technology, and how often they are checking it, browsing the internet and generally engaging with the technologies alongside everyday life. A point raised about the successes of interactive media really struck importance ….

“it triggers intermittent reinforcement, this well-known psychological mechanism by which whenever we’re presented by a system that irregularly rewards us, it’s really hard to pull ourselves away.”

In terms of getting an audience to engage with a story online – there must be some sort of “reward” ? I’m unsure what this could be… entertainment, educational, physical reward? hmm…