Thinking Out Loud: THL #2

The Hash tag Life #2

Conceptual elements I am trying to show:

  • Social media meets real world – the layers of communication which create an online environment surrounding an offline world.
    • Are they enhancing the offline real world? Glorifying what the world actually is by allowing a space to show case it.
    • Is what people share really important? Do people really need to know what you had for breakfast – you wouldn’t run up to somebody in the street and yell “my breakfast was great this morning, I just love muesli!” but you would tell strangers online.
    • Physical attributes of a real life environment are represented online
      • People can feel just as isolated even when their profile may say that have 400 ‘friends’
      • Outside looking in.
        • An Online Lurker – somebody who watched social media from a far and create all these judgements and preconceived ideas about the real people they see online. They do not really participate themselves but have this picture created for them.
        • What if you could see everyone’s different viewpoints on one topic in one space?
        • What if you could hear tweets and Facebook posts and message all at the same time in a public space – imagine how loud that would be?! (See the scene from the film Bruce Almighty where he can hear peoples prayer’s)
        • Exhbition – a mini series of installations?
          • get people to listen to what the  world would look like if they could hear everything that was being posted online about it  – would just sound like noise with no meaning.
          • Cameras from all angles, where they stand in the middle of it and can see themselves from all angles – makes them feel uncomfortable? Underpressure?
          • Perhaps a table where peoples sit at a desk on a computer and their  social media gets projected up on a wall – exploring peoples discomfort when they are aware that someone is looking closely at their social media feeds. – almost feel like you are doing something wrond? Getting caught stalking someone – looking over somines shoulder.


Creating an interactive joiner image/installation…

Observe, record, review #bournemouthbeach or #bournemouth or perhaps even promote #theHashtaglife  a week before hand to get everybody adding the hashtag to whatever they post?

Gather as much visually stimulating content as possible – nothing inappropriate and only anything that is accessed publicly (no infringments of privacy made?)


Concept Development: Don’t panic. Just do not panic. *

Okay. So things are looking a little terrifying right now and my writers block is still firmly cemented in place.

My concerns from the very beginning of this project have really come to a head, in that:

1.) To successfully pull off an interlinked story with so many characters in the medium I want, there needs to be a script so detailed that it would blow peoples mind. I don’t have time for that, and if your going to do these things properly they have to be done right.

2.) Importantly, running something live will be exceptionally difficult to record and hand in for the assessment brief, and won’t really have much to say at the exhibition.

3.) Generating the content for a story once done would be great if we had participating actors and actresses… like most things in uni – everyone is eager and over enthusiastic at the start of the year… but bring on the looming deadlines and felling of impending doom with everybody buried in their own work – people aren’t quite so quick to volunteer their time. This is completely understandable and something I had accounted for but means a plan of action needs to happen and needs to happen ASAP!

Change of direction 

Since meeting with my production tutor Liam, I have decided that instead of trying to write a story that expresses and utilises social media about a group of characters… instead I shall look at conceptualising the whole process of audience consumption of social media itself combining all the ideas I wanted to portray but instead creating a conceptual study and artistic installation for the exhibition. My concerns are that it would not meet the brief, however Liam has clarified that it does, and will stand alone as its own unique piece.

Its at times like these I ask myself why I struggle to commit to an idea – I have had this idea bouncing around my head for so long and done so much research and reading but when it comes to putting pen to paper, I struggle. This is something I need to note for future project work – Just commit and face the fears. Tell the world is great, make them believe in it as much as you do.

Read the next post for the mind map of conceptualisation ideas…

(Email to Mik and Simon clarifying the idea change with Liam)

Production Analysis: Idea Synopsis Confirmed

The Hashtag Life


What is it?

  • A Transmedia Narrative distributed across popular social media platforms
  • Young adult drama series similar to those distributed on the television


  • The audience is already there – utilise it.
  • Browsing social media newsfeeds is a popular habit – put something there worth browsing
  • Raise/explore modern social networking issues, including social media conduct, cyber bullying, viral phenomenon.


  • A control “Hub” in the style of one individual characters blogs with appropriate character profiles and links to social media page
  • A series of character profiles set up to look authentic and realistic on social media websites.
  • Audience can add the characters on Facebook and Twitter and get involved by comments and posts etc.

Production Analysis: Idea Synopsis 2


A transmedia, fictional narrative constructed and told online via popular social networks. A series running in real time following the lives of 5 friends purely through the creation of content distributed across fake Facebook, Twitter and Blog account. The stories of the 5 characters will be interlinked in someway with each cast member being responsible for releasing the next part of the story through a certain type of media. The ‘hub’ for the centre of the story will be hosted on what the viewer will believe to be one of the characters personal blogs.

In order for the online soap opera to achieve momentum and purpose, an element of audience participation will be required in that the audience must add the characters as “friends” online and follow them on Twitter. The audience are able to contact the characters as they see fit.

The script will include the 5 individuals journey through life and the circumstances in which their naïve behaviour online has come to play a part. For example, Andy, our loud and boisterous funny man fails to secure his dream job after an inappropriate picture is made public online and Lucy, our quiet and reserved sweet girl is left emotionally distraught after being made a mockery online in a joke turned sour. Overall, the moral of the series will be to understand the consequences and affects of our online actions and how the online world will blur with the real life.

By getting the online viewers to achieve an emotional attachment to the characters by being friends with them online, their subconscious mind will be drawn into the story that unfolds due to it coming up on their relevant newsfeeds. If an audience can seek out and immerse themselves in Coronation Street of Eastenders, then what is to say the same achievement cannot be succeeded online?

  • The narrative would be run in real time so how can I make a prototype?
  • Am I taking too big a risk with audience engagement – what if no body pays attention and how will I record their involement?
  • Would I need to launch the story and a one of a kind fictional reality show in order to gain an audience (or is the audience already there)?
  • How will I record audience involvement?
  • Establishing character profiles and online presence
  • Do I have to include clues to unlock the next stage of the story or would a specific time slot on a particular day (like a TV program) be enough to maintain viewership?

Production Analysis: Idea Synopsis 1

“I didn’t do it!”

Interactive, immersive short video experience demonstrating our emotional attachment to our online profiles. By retrieving the viewers personal details via their Facebook log in, each experience will be unique to the user. The single fixed narrative video will include their Facebook profile taking on a life of its own and aim to achieve an emotional response. By using cleverly scripted video animation, the web application will convince the viewer that a status or post will be written on their behalf, an extreme amount of ‘likes’ will be awarded or taken away from one of their recent pictures, friends may be removed or added and just that general mayham is being cause on their profile in real time. The idea is to make the viewer feel uncomfortable because they cannot control or stop what is happening in front of them. The video is interactive in that it puts the viewer into the narrative itself, and makes them think about how what they are putting on their Facebook or other peoples Facebooks could be affecting themselves and others. The moral of the story is to be careful with what and how you portray your identity online and to be aware of the safety of your profile.


“The Hashtag Life” 

The initial Pitch Idea was to carry out a fictional story distributed via online characters telling their section of the story on their personal profile page, either on Facebook, Twitter, You Tube or WordPress blog. It would require an audience to follow every characters social media outlet in order to follow the next part of the story.