Multiple Overlapping narrative Design.
So imagine the user is greeted by a strange selection of images. They begin clicking on them and pop ups start happing. People don’t like pop ups… they make them feel uneasy and annoyed. This is how an emotive response will be gained.
So as the view beginning to click and interact, opening and closing the pop ups, they begin to recognise things a little more and begin to make the tie between everything and find the connecting similarity.
They may decide to close and open them one by one, or open them all at the same time, or leave some playing. The build up of noise and page traffic and general mash up of images that all represent something unique to do with social media not only tell a story in their own right but tell the story as a whole with the bizarre and unnatural layout on the page.
Initial 3D layering narrative design ideas. The element of confusion is a good thing – its representative of the complicated lives led online and off. The noise and sounds, and recognisable things will make the user either want to interact to make it stop or interact to make it carry on and to see more. By using the interactive function as well, with the webcam plugin and the speech plugin I think the overall concept will get across and will “be the story”.
– mimicking the social media icons
The main concern I have had throughout this project is that people wouldn’t “get” it and yet I really didn’t want to spell it out to them. I wanted the experience to be exploratory and for the audience to work it out for themselves and enjoy the pieces for what they were. However from user testing and further research, my testing participants only really got it when they were given an encouraging hint. This is why the control pages were added to ensure the point was not missed. I am disappointed the linear narrative didn’t work out because I really feel as if this would have been stronger than the multi narrative had it have been better planed out with one more specific point than larger overall points. I feel I definitely made the decision to change from the linear narrative structure far too late and struggled with it for too long. This is where too much planning and research can cause problems because I was convinced I could make it work but sometimes you just need to know when to move on. This has frustrated me a lot because I feel that had I come to the decision to change to an interactive collage/layering of videos sound and image I could have really executed it much better. Although for this project I feel like it impacted the final result in a negative way, for future projects I will know to react sooner and be able to make a firm decision to change pathway if need be.
In terms of time management, I behaved with the best of intentions and believed that my production plan was realistic. The filming sections went very well and remained on schedule, with all of it being completed across 5 days and with the help of Jessica Long (see methodologies). However, it was the editing that took the time and learning the software that required patience and dedication. Additionally collecting the Instagram images for my overlapping video was very time consuming!! You can only search a hashtag word on a mobile or tablet and then there is no way of seeing the full image with the hashtags included at the bottom unless you screen shot it in two halves and then photoshop them together. This was not difficult but it took a lot of time. Issues regarding export qualities and waiting for files to render was something that was out of my control but something I should have been prepared for, however my lack of experience with Premiere Pro and After Effects meant I was not to have known. The overall video design, although they were all story boarded thoroughly, it was a case of trial and error to get it looking its best when it actually came to editing the footage. Even though this caused me a set back in terms of time, I feel it was beneficial to my future production pieces and has truly given me a solid foundation of experience to take on bigger and better projects in the future.
The coding of the website was something I knew would take me a fair amount of time due to my lack of confidence with code. The trickier parts which Dominic helped me with (see methodologies) went to plan and together we had four organised meetings over a 3 weeks period which we all productive and worthwhile. I had chosen to do an artistic piece because it meant I could utilise my creative strengths and manage a lower level of code. I feel that my coding skills have improved dramatically however it did take even longer than I anticipated – especially with the reworking from a linear click through to a 3D gallery scroller.
Overall I feel like this project had a lot of concerns from start to finish but a majority of them was because of my own lack of confidence. It is frustrating that now at the end of the project that I feel I have reached a peak of knowledge and experience and could go on to now completely smash another project under the same brief, so although I had a lot of short comings I feel in the long run I have proved that I can overcome them, I am committed and persistent and will do everything I can in my power to reach an end result.
Further Idea Development:
- Creating an interactive joiner image. A joiner image is where lots of photographs are taken of the same object from one viewpoint, giving a strong end result that offers a distorted and quirky final image.
- Create a social joiner image of one location, made up of layers based on what is posted about that given environment.
- Instead of trying to tell the story using social media channels (like the original Hashtag Life), this would let social media do the talking for itself, allowing for the audience to “be the story” without really realising.
- This would represent how connected we have actually become – and how without the internet we might fail to position ourselves physically as well as socially.
Written & Directed by Shae-Lee Shackleford
The Anti-Social Network is a comedic short film about a social media addict named Lucas (played by Sam Mac). He is so consumed, the boundaries between his real life and his virtual reality are obsolete. A chance meeting with a girl named Leila (played by Shae-Lee Shackleford) forces him to come to grips with the ultimate paradox.
The Anti-Social Network was written, directed and produced by Shae-Lee Shackleford. She created the film to be a humorous observation of the social media driven world we live in. The film is aimed to ‘poke’ fun at is the obsession we have with online interaction, sometimes to the detriment of our real everyday lives and relationships
The film also features appearances by Matt Doran and Natarsha Belling and the soundtrack includes Australian artist the Flight Facilities, Art vs Science, Mitzi and Justice Crew.
This film was simple and a bit cheesey, but fantastic at combining elements of Facebook and the real world relationships we have grown to form with other people. The interactions online and offline are depicted with key, recognisable notifications that the viewer (if they are a Facebook user) is familiar with. Combining comedy and entertainment value, the growing dependance on social media is portrayed really well. This is relevant when assessing my own script for my own story to get across a powerful message, and offers ideas about combining real world and online world communications and imagery.
Another up and coming film idea by the same creator is Socially Awkward Media
Another great way to depict the real life social effects that online social media has had offline.
In an article published in Cosmopolitan magazine (March 2014) it would seem that publicly displaying ones life on social media is a thing of the past, revealing “the next big thing: ‘private’ social networks’. People are choosing to stay away from public spaces online as more and more people become users. People are protecting their identity more so than ever before with more and more employers checking social media. For the nature of this project, if this is the case and peoples social media usage is declining then it means that a trans media story portrayed through social media channels is going to lack enough engagement from target audience regardless of content.
The Hashtag Life Facebook page is to help tie the story together and prevoke the audience to engage with the content… It will act as a market tool in order to update the followers that the next part of the story is coming up and will act as a unifying media body to ensure that people don’t get lost along the way. The current page is very bleak with just a short description of what is to come, but within 3 days the page had received 103 likes and shows that there is an interest in this and it could really be possible! So either people like the sound of the idea or it really does go to show that “I’ll get by with a little help from friends”(The Beatles 1967)
Strong Trailer Videos using interactive media ideas
Successful Viral Advertising Campaigns using Audience Participation
All of the above videos use powerful, emotive and well thought out direction which I would like to try and replicate for my project trailer